Citter Malaysia
Our
Story
We are living in extraordinary times and are going through significant changes in how the world is today. The Global COVID-19 pandemic was a wake-up-call for everyone! It goes to show how such an event effects and reverberated across all aspects of people’s lives, one’s well-being and the economy of a country all around the world. This pandemic brought about challenges and difficulties to people in health & wellness care and opened a door for people to realise the importance of one’s health and how they must care for it if they wish to live healthy lives.
Citter System with its root base in Tamil Nadu, where this ancient tradition of wellbeing was born and practiced over thousands ad thousands of years till date sets the center stage for nature based health and wellness practices.
We now bring this tradition and practices to Malaysia with the intension, that through this tradition and practices, to develop different verticals from international in-bound medical tourism, to development of the agricultural sector, to develop made in Malaysia health products for export, to youth engagement and skilling and much more as we grow our mission. It is an activity to bring all people from all walks of life to engage in and enjoy the prosperity that this tradition can give to all directly and indirectly.
Citter Malaysia’s portfolio encompasses a wide array of core activities with Healthcare and Exports at its core, with Medical Tourism, Agricultural Advancement, Youth Skill Development, Real Estate Development and in Education.
Citters priority is to continue building sustainable health & wellness care activities based on the Citter System inclusive for everyone’s health and that no one is left behind.
Citter is an ancient tradition that has many secrets on nature-based health care to make use of.
We shall continue to work closely with all stakeholders to ensure a more equal, prosperous and sustainable Malaysia in particular for the future generations and it turn health care products for everyone around the world.
The Malaysia base will serve all of South East Asia and the Far East. We are determined to undertake all necessary measures to further strengthen our economic fundamentals and forge ahead as a Malaysian company while embracing new approaches and mechanisms in our pursuit for improved well-being for all.
Malaysia
“With its excellent connectivity links and plans for more infrastructure and human capital investments in the coming years, the country is poised to be an ideal regional and international base for businesses. We intend to realise this potential by positioning ourselves as a hub for global health & wellness care, a center for the development of new and exciting products, and a focal point for the exchange of ideas and information based on research and education.”
The economic development of Malaysia has been strongly driven and shaped by globalisation, from the pre-colonial to the post-independence period. The country has harnessed trade, foreign capital, and foreign labour to grow and has transformed its economy from one that was highly dependent on primary commodities (tin and rubber) into one driven by manufactured exports. The impact in stepping up its role as a global development partner, Malaysia stands to benefit from increased engagement with emerging economies. Through its role in ASEAN, it can contribute in the transformation of South East Asia’s developing economies.
Malaysia is well-endowed with talent and financial strength, to be a base for Medical Tourism and as an exporter of Made in Malaysia Health & Wellness care products.
The
People
Malaysians effortlessly turn strangers into friends. Their genuine friendliness makes cultural exchange natural—whether wandering through lively markets, exploring historical sites, or casually strolling vibrant streets.
What keeps them together is not just a shared love for their country, but the spirit of ‘muhibbah.’ In the Arabic language, where it comes from, muhibbah (also muhibah) means love or goodwill. In Malaysia, it is that and much more. According to Dr Kamar Oniah Kamaruzaman, scholar and professor of religious studies, ‘muhibbah’ in Malaysia is about togetherness, or “understanding, caring, empathy and kinship”.
When Malaysia gained independence from Britain in 1957, the leaders decided to adopt ‘muhibbah’ as the unifying spirit of this new country to ensure there would be no tension between the various ethnic and religious groups.
Another manifestation of this multiculturalism is the “open house” that Malaysians keep during festivals, where food and drinks (non-alcoholic, in the case of Muslim homes) are laid out every evening to welcome friends, relatives and even strangers.
Malaysian’s are friendly and charming people when you get to know them.
India – Malaysia Comprehensive Strategic Partnership
On 20 August 2024, the Prime Minister of Malaysia, Dato’ Seri Anwar Ibrahim visited India, accepting the kind invitation of the Prime Minister of India, Shri Narendra Modi to undertake a State Visit.
Prime Minister Anwar Ibrahim was accompanied by a high-level delegation which included the Minister of Foreign Affairs, Dato’ Seri Utama Haji Mohamad Bin Haji Hasan; Minister of Investment, Trade and Industry, Tengku Datuk Seri Zafrul Abdul Aziz; Minister of Tourism, Art & Culture, Datuk Seri Tiong King Sing; Minister of Digital, Gobind Singh Deo and Minister of Human Resources, Mr. Steven Sim.
Recognising that the relations between India and Malaysia have evolved and matured across a broad spectrum of areas and that this deepening of engagement has significantly widened and intensified the relations, the Prime Ministers determined that the timing is propitious for relations to be further consolidated into a Comprehensive Strategic Partnership.
Both Prime Ministers held discussions on the entire range of bilateral cooperation including political, defence and security cooperation, economic and trade, digital technologies, start-ups, fintech, energy including renewables, healthcare, higher education, culture, tourism and people-to-people relations.
Both leaders witnessed the exchange of MoUs on cooperation in the fields of Recruitment, Employment and Repatriation of Workers; Ayurveda and other Traditional Systems of Medicines; Digital Technologies; Culture, Arts and Heritage; Tourism; Public Administration and Governance Reforms; Youth and Sports; and Financial Services between Labuan Financial Services Authority (LFSA) and International Financial Services Centres Authority, India (IFSCA).
Both Prime Ministers recognised the important role of youth in the countries’ development, and, to this end, agreed to promote greater exchanges between the youth of both countries.
Both sides agreed to support and expedite the review process of ASEAN- India Trade in Goods Agreement (AITIGA) to make it more effective, user-friendly, simple, and trade-facilitative for businesses, aiming to achieve a substantial conclusion in 2025 and to strengthen supply chains between India and ASEAN countries.
The two Prime Ministers emphasised their commitment to continuing the partnership, including in the establishment of the Ayurveda Chair by India’s Institute for Training & Research in Ayurveda (ITRA) under the Ministry of Ayush of India at Universiti Tunku Abdul Rahman, Malaysia. Both sides also agreed to conclude the MoU on Pharmacopoeia cooperation at an early date.
Both sides welcomed the discussions for establishment of Tiruvalluvar Chair of Indian Studies at the Universiti Malaya (UM).
Both sides also look forward to intensifying cooperation in the field of agriculture including joint research and development, capacity building and the application of digital technologies in agriculture.
Both Prime Ministers welcomed the continued and valuable contributions of Indian nationals in Malaysia to the Malaysian economy. They also agreed to further streamline and strengthen the flow of skilled talent between the two countries.
Reaffirming the importance of India’s Comprehensive Strategic Partnership with ASEAN, Malaysia appreciated India’s full support for ASEAN centrality and Malaysia’s upcoming ASEAN Chairmanship in 2025. Malaysia welcomed more engagements between ASEAN and India through ASEAN-led mechanisms towards further consolidating the existing Comprehensive Strategic Partnership.
Let’s Work Together
