WHY Citter Agro
Citter Agro is working for Medicinal Plants Domestication, Cultivation, Improvement, and Alternative Technologies for the Production of High Value Therapeutic Plants.
Plants and plant products are used in many traditional medicines and as food supplements for several centuries. To meet the demand of raw plant material for direct use and industrial use, Citter Agro is developing contract cultivation methods to fulfil the demand.
Medicinal plants are source of several valuable drugs known as natural products or secondary metabolites. Only a handful of medicinal plants are cultivated while most of them are still collected from the wild. Due to the high demand for these products, over-exploitation resulted in endangering the species, loss of biodiversity, adulteration of plant materials and products, and the effect on the ecosystem. Plants and plant products are used in many traditional medicines for several centuries. To meet the demand of raw plant material for direct use or industrial use, Citter Agro have been set up to develop while understanding seed and floral biology, development of agro technologies and introduction into new habitat will improve the availability of raw medicinal plant material associated with the improved downstream process that can affect high recovery.
With ever-increasing population and reliability of herbal medicine, demand for medicinal plants continues to increase; hence, domestication of plants along with new technologies is a demand of time to meet the challenge of supply of uniform raw material.
Dedicated to Human Progress & Wellbeing
Citter Agro is about energising the medicinal plants' cultivation and to assist Good Agricultural Practices (GAP) and Good Field Collection Practices (GFCP) in therapeutic plants and improve the quality and wellbeing of these plants as we work with farmers.
MARKETING OF MEDICINAL PLANTS & EXPORTS
The medicinal plants are not just a significant asset base for the customary medication and herbal industry yet, also, it gives occupation and wellbeing security to an enormous portion of the Indian populace.
The domestic trade is about Rs. 80 to 90 billion every year. The Indian therapeutic plants and their products are also exported in the range of about Rs. 10 billion each year.
India's local herbal industry is represented by 8610 authorized herbal units, a large number of cabin level unregulated natural units and a huge number of people healers and family unit level clients of thousands of herbal raw drugs on one hand and an intricate trade web on the other that channels the herbal raw medications from different flexible sources to the end clients. Along these lines, to comprehend the Marketing and trade of the sector, an emphasis on Demand and Supply of therapeutic plants is significant. The canvas depicting demand and supply of medicinal plants in the nation is itself extremely mind-boggling.
Pegged as the “herb of longevity,” gotu kola is used in traditional Citter preparations. It is a tasteless, odorless plant with fan-shaped green leaves that grows in and around water.
PRESENT MARKETING TREND
Presently Marketing of Medicinal Plant produces mostly occurs through Mandis and other wholesale markets. There are various mediators as well. Trades are rather opaque and based on data on costs and appearances because different trends are not easily available to the farmers or producers.
It is here that Citter Agro comes in. We work directly with farmers - They get all the benefits.
The commercialization of the production of old-style ASU formulations requiring huge amounts of wild-harvested, developed, or imported herbal raw drugs that have seen the rise of the flourishing raw drug trade. It is important to realize the yearly consumption levels of the herbal raw medications and the patterns of their utilization to adequately deal with the asset for guaranteeing supportable supplies to the herbal industry, society clients, and developing worldwide markets.
Brahmi (Bacopa monieri) is a staple herb. It has strong anti-inflammatory properties that are as effective as common NSAIDs. It shows improvements in learning rates, attention, memory, and information processing, as well as reduced symptoms of attention deficit hyperactivity disorder (ADHD), such as inattention, impulsivity, poor self-control, and restlessness.
WORLD HEALTH ORGANISATION
According to the World Health Organisation, 70% to 95% of individuals in most of the developing countries depend to a great extent on traditional medication, mostly for natural cures, for primary healthcare. Currently, around 25% of medications are derived from plants, and numerous others are manufactured analogs based on model mixes segregated from plant species in the present-day pharmacopeia. Researchers evaluated that more than 70,000 plant species were being utilized in medicines around the world.
According to the Botanical Survey of India, India is gifted with more than 8,000 types of medicinal plants, and it's a blessing for Indian farmers that, land and climate of various regions in India are favorable for the cultivation of medicinal plants. The nation has a rich history of classical healing systems, a considerable lot of which list the utilization of these plants. For example, the oldest printed book on Indian medicinal plants, "Hortus Malabaricus," deals with the medicinal properties of the flora of the Malabar region along with India's Western Ghats region covering the regions now in the Indian states of Tamil Nadu, Kerala, Karnataka, and Goa.
PERCEPTION ENABLED -
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To conducted training programmes and to support and help poor village farmers and to encourage herb farming and empowering farmers. To create a network of farmers to begin to grow herbs organically. To set up a rural village farmers’ cooperative company and getting youth and women to be involved in managing.